Donors Activated

A nonprofit organization dedicated to expanding access to essential resources and promoting stability for individuals and families faced two key challenges ahead of a critical end-of-year donation period:

• Increase awareness of their mission among existing and new donors
• Educate the community about their 50th anniversary and the long-term impact of their services

The organization needed to break through the crowded end-of-year messaging environment while reinforcing trust, relevance, and urgency.

A multi-channel, full-funnel digital strategy

Our team developed an integrated digital approach designed to build awareness, educate donors, and drive action at key moments during the end-of-year giving season. The campaign included:

• Targeted email marketing
• Paid social advertising
• Geotargeted streaming and digital out-of-home video
• CoxNext premium page placements

To maximize relevance and efficiency, we worked closely with the client to activate their first-party donor data, enabling advanced targeting across the omni-channel strategy. This approach ensured messaging reached the right audiences at the right time: When donors are most likely to consider giving.

The campaign successfully delivered on both awareness and donation goals:

• Mission visibility: In just over six weeks, the campaign delivered nearly 3.5 million impressions, placing the organization’s name, mission, and milestone anniversary top of mind within the community.
• Donor action: The nonprofit reported a 7.5% increase in donations year over year for the same time period, demonstrating the impact of strategic timing and data-driven targeting.