Employer of Choice

Our client that runs a long-term care facility that includes independent living and specialized memory care units was facing difficulties finding qualified applicants and was averaging three months to fill open staff positions. This was creating a domino effect of burnout with current staff and creating the risk of losing valuable, tenured employees.

Our goals were to:

1. Fill 9 vacant positions
2. Recruit qualified applicants within 30 days

An effective recruitment campaign to fill vacancies cannot and should not be separated from your company’s brand as a desirable place to work.

Market research showed an adequate supply of qualified workers in their region and that the company’s compensation matched the market average. Our team helped the company craft messaging that included strong employer differentiators to make positions stand out and show potential hires that the culture of the organization was top feature of the job.

Job board posting requires an artistic touch in order to stick out in a sea of open positions. We paired social media paid ads for open positions, targeted to active, qualified job seekers alongside detailed job posts on niche healthcare and general job boards to attact applicants.

We also utilized a pay-per-click strategy to increase applicant volume, minimize costs, and place ads where quality candidates were searching.

The volume, speed to hire, and average cost per applicant of the tactics were highly effective and exceeded client expectations.

All positions were filled in 24 days – ahead of the targeted campaign deadline!

The results filled the positions 63 days sooner than the previous average and saved the company more than $270,000 in potential vacancy costs.

The campaign reduced the facility’s average recruitment cost per applicant by more than 50%.