Advertiser Challenge:

With the demand for ‘middle-skill’ technical workers at an all time high, a Technical College in Georgia set an aggressive goal of increasing their year over year enrollment by 3% for the upcoming academic year.

CoxNext Solution:

The CoxNext team knew to reach the college’s ideal candidates, the plan would need to put a heavy emphasis on display and social media. The main goal was to build out a full-funnel, application generating solution that utilized advanced data and unique social platforms, like Snapchat, to drive new student applications, with specific goals and reporting based on each phase of the partnership. The implementation of conversion tracking helped CoxNext show how many new users and applications the strategy was driving for the college.

Results:

The CoxNext team continues to help the college see increases in applications and enrollment semester after semester