Multi-Location Regional Family Entertainment Center

Advertiser Challenge:

The center was looking to increase revenue across the board for their locations, with a heavy focus on Birthday Parties and Lane Reservations while conditioning the consumer to engage and transact with them through their website.

CoxNext Solution:

The CoxNext team completed an in-depth review of previous campaigns and their results to learn more about what had worked in the past. We built a full-funnel, sales generating solution utilizing paid search and data driven programmatic to reach families for birthday parties, and young adults for lane rentals.

Results:

12x return on ad spend for birthday parties in the second month of the campaign.