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In Your Prime, living your best life

A New Perspective on Living and Marketing to Adults 55+

Reach influential readers nearing or in retirement age who are reinventing what it means to age and embracing a new stage of life.

Through In Your Prime, our news brands facilitate conversations on topics important to adults 55+ and provides resources to living their best life as they enter their golden years.
Older couple smiling in front of trees looking up
Various mockups of In Your Prime webpage on desktop, tablet, and mobile, as well as mockup of In Your Prime newspaper

Our Plan

The In Your Prime content is available 24/7 on our websites, with a special In Your Prime section every 1st Sunday of the month in Dayton Daily News, Springfield News-Sun and Journal-News.

In Your Prime content includes:

Health & Wellness
Financial & Legal Planning
Navigating Medicare & Social Security
Low-Maintenance Lifestyles
Recreation & Entertainment

Our Newsletter

A monthly email newsletter is sent out the first week of each month to more than 36,000 subscribed readers.

Reach Your Audience

Our news brand subscribers are:

%

employed or retired

%

earn over $50,000

%

own their home

%

of our audience is 55+

Have Questions?

Looking for more information on how to advertise with In Your Prime? Fill out the form and we will get back with you.
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